Corporate historians argue over which was the biggest mistake: Coca-Cola introducing “New Coke” resulting in sales losses of 20%, or Decca Records refusing to sign the Beatles because its executives felt “four-piece groups with guitars were out.” Oops. More recently, Bud Light’s decision to partner with social media influencer Dylan Mulvaney may make it a contender for all-time blunders, given double-digit drops in stock, sales, and profits.
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